AR and VR: A New Medium for Innovation

The internet is full of a variety of content and technology, which can be overwhelming to try and keep up with. Sometimes it feels like there are so many different forms of innovation happening that it seems impossible to keep track. This is especially true for the rapidly changing mediums of AR and VR. Although these fields seem confusing at first, this article breaks down some key differences among them as well as highlighting their potential future uses in marketing, education, business and more.

What is AR and VR?

Augmented reality (AR) is the set of technologies that allow a virtual digital layer to be projected onto our real world. Virtual reality (VR) is a subset of AR which immerses the viewer in an artificial three-dimensional environment. There are two main ways to create and experience these layers: Holographic displays, where images are created by projecting them right into your eye. This can be done in both optical lenses or contact lenses. With head mounted displays, glasses including VR goggles that merge screens with user’s eye view are used.
AR and VR
Benefits of AR and VR

Virtual Reality (VR) and Augmented Reality (AR) are technologies that have the ability to change the world. VR offers a unique experience of a different reality, and AR adds digital or visual information onto the real world. When blended together, they create an entirely new medium for creativity, innovation, and collaboration. Augmented Reality and Virtual Reality have been promising since their invention. Many have hailed them as a new medium that will change the way people view the world and even though it is still in its early days, companies are already using these technologies to create innovative products.

Future of AR and VR

There are many industries that could be revolutionized by the use of augmented reality and virtual reality. These two technologies have immense potential to enhance the way we interact with the world, how we learn and how we entertain ourselves. There is not a single company that wouldn’t benefit from this new medium. Virtual reality and augmented reality have quickly become one of the most important fields of research. These technologies have the potential to impact many different fields, including education, design, social interaction, and gaming. Companies are now investing millions of dollars in these technologies.


When used correctly, augmented reality and virtual reality can serve as a platform for innovation. The medium is still new and it’s going to take time for the technology itself to mature. In the meantime, most companies are using AR and VR to develop their products by testing them in a safe sandbox environment that allows them to iterate quickly. The introduction of new technologies in the past has led to significant changes in society. The introduction of augmented reality and virtual reality into our daily lives is already happening at an unprecedented rate, and will soon have a profound impact on how we work, play, learn, and interact with others.